考虑搭便车的双渠道供应链定价与减排决策  

Pricing decision and carbon reduction decision of dual channel supply chain considering free-rider behavior

作　　者：杨满[1] 汪传旭[1] 徐朗[1] YANG Man;WANG Chuanxu;XU Lang(School of Economics and Management,Shanghai Maritime University,Shanghai 201306,China)

机构地区：[1]上海海事大学经济管理学院,上海201306

出　　处：《计算机工程与应用》2018年第14期229-235,共7页Computer Engineering and Applications

基　　金：国家自然科学基金(No.71373157)

摘　　要：分析碳排放对于企业产品的可持续管理具有重大意义。在部分集中双渠道模式下,消费者偏好在传统零售渠道享受实体服务然后在网络直销渠道以低价购买产品。以中性税收和低碳经济为背景,考虑了碳税补贴给零售商和碳税共同分担两种碳税模式,研究了两种模式下消费者的搭便车行为对双渠道供应链的定价和企业碳减排努力程度的影响。算例部分研究了两种模式下搭便车行为和税率对供应链决策的影响,通过对比分析得出政府在中性税收背景下,应该采取碳税返还零售商的补贴方式,而且收取较高的税率既可以加强环境保护还可以减少搭便车行为给供应链带来的利益损失。Analyzing carbon emissions is critical for successfully managing sustainable production and consumption. In a dual channel supply chain that includes manufacturer, traditional retailers and consumer, consumers can directly make purchases from manufacturer online. Consumer free-riding often occurs when consumers enjoy the services provided by a traditional retailer but make purchases at a lower price from a manufacturer online. This paper is based on the neutral tax and low carbon economy, for two supply chain carbon tax modes including tax returned to the retailer and tax afforded together.The article analyzes the impacts of consumer free-riding on price and emission reduction rate. From example it can see that under the background of neutral taxation the government should adopt the policy of tax returned to the retailer, and charging higher tax rate cannot only be environmentally friendly but also reduce adverse effects of free-riding behavior on the benefits of supply chain.

关 键 词：碳税模式 中性税收 双渠道供应链 搭便车 低碳经济 

分 类 号：F203.9[经济管理—国民经济] F062.5