众筹经验、项目展示、社会支持与筹资绩效——基于576个科技众筹项目的调查  

Experience,Project Display,Social Support and Crowdfunding Performance——Based on A Survey of 576 Technology Crowdfunding Projects

作　　者：孟刚[1] Meng Gang;Zhengzhou Institute of Science and Technology;

机构地区：[1]郑州科技学院,河南郑州450064

出　　处：《中国科技论坛》2018年第7期136-142,179,共8页Forum on Science and Technology in China

基　　金：河南省软科学研究计划项目(162400410539);河南省科技计划项目(172102410077)

摘　　要：如何提高筹资效率是项目发起人和众筹平台共同面对的主要议题。基于Zhong Chou.com上发生的576个成功的科技众筹项目,实证检验发起人众筹经验、使用的项目展示手段和获得社会支持等变量对筹资资金绩效和时间绩效的影响机理。回归结果表明,是否使用视频对资金绩效和时间绩效均产生显著正向影响,图片数量则仅对时间绩效产生显著正向影响;发起人筹资经历与支持经历均有助于筹资活动获得更快、更大成功;关注人数和分享次数对两种筹资绩效都有显著促进作用。How to improve the efficiency of financing is the main topic the crowdfunding platform and sponsors facing. On the basis of the576 ST projects that occurred on Zhong Chou. com,the author analyzes the influence mechanism of three kinds of variables such as experience,project display and social support on crowdfunding performance. The regression results show that the use of video has a significant positive impact on both financial performance and time performance,and the number of images has a significant positive impact on time performance. Financing experience and supporting experience are helpful for raising funding activities faster and more successful;the number of attention and shares have a significant role in promoting performance.

关 键 词：众筹 众筹经验 项目展示 社会支持 筹资绩效 

分 类 号：F832.48[经济管理—金融学]