马坝人遗址旅游景区形象设计  

Research on the Image Design of the Tourist Scenic Spot of the Ma Ba People Site

作　　者：聂耀聪 梁德深 NIE Yaocong;LIANG Deshen(Shaoguan Qujiang Open University,Shaoguan,Guangdong 512100,China)

机构地区：[1]韶关市曲江开放大学,广东韶关512000

出　　处：《肇庆学院学报》2018年第4期50-53,共4页Journal of Zhaoqing University

基　　金：2017年度广东远程开放教育科研基金项目(YJ1721)

摘　　要：遗址文化旅游规划通过资源有质化、规划情景化、游览体验化、展示科技化来对遗址进行科学的开发与利用,从而增强遗址旅游的观赏性和体验性。以韶关市曲江区闻名中外的马坝人遗址为实例进行研究,目的是进一步打造马坝人遗址景观形象和文化特色,提升遗址旅游的影响力,提升遗址品味。In tourist scenic spot planning, it is fundamental to take into consideration the quality of resources,planning scenario, tourists＇ experience, and applying scientific technology to the scientific development and utilization of the site. Taking the famous ruins of Ma Ba people in Qujiang District of Shaoguan as an example, the purpose of this study is to further build the landscape image and cultural characteristics of the ruins of Ma Ba people, to enhance the influence of the site tourism and to improve the taste of the ruins.

关 键 词：马坝人遗址 开发旅游资源 设计思路 

分 类 号：F592[经济管理—旅游管理]