传统零售转型新零售存在问题与对策  

The Problems and Countermeasures of Transforming Traditional Retail to New Retail

作　　者：时应峰[1] SHI Ying-feng(School of Management,Anhui Business and Technology College,Hefei 231131,Anhui Province,China)

机构地区：[1]安徽工商职业学院管理学院,合肥231131

出　　处：《景德镇学院学报》2018年第3期129-132,共4页Journal of JingDeZhen University

基　　金：中国高等职业技术教育研究会项目(GZYGH1213009);安徽省哲学社会科学规划项目(AHSKQ2016D78);安徽省质量工程校企合作实践教育基地项目(2017sjjd075)

摘　　要：通过对传统零售现状及存在的问题进行具体分析,从改善店铺经营、人群的重叠与价格落差、线上线下实现融合等几个方面提出了解决对策,为我国传统线下零售业的发展指明了方向。Through the specific analysis of the status quo of traditional retailing and the existing problems,the countermeasures are proposed from several aspects such as the improvement of store operations,overlapping of people and price gaps,and the integration of online and offline. This article points out the direction for the development of our traditional offline retail industry.

关 键 词：传统零售 新零售 问题 对策 

分 类 号：F724.2[经济管理—产业经济]