传统型旅行社自主创新能力评价实证研究  

An Empirical Study on the Evaluation of Independent Innovation Capacity of Traditional Travel Agencies

作　　者：赵海荣 吴万敏[1] ZHAO Hairong;WU Wanmin(Department of Economic Management,Anhui Institute of Economics and Management,Hefei 230059,China)

机构地区：[1]安徽经济管理学院经济管理系,合肥230031

出　　处：《成都工业学院学报》2018年第2期95-99,共5页Journal of Chengdu Technological University

基　　金：安徽省教育厅重点项目(KJ2016A64);安徽省优秀青年教师人才支持项目(gxy2017167)

摘　　要：在构建评价指标体系的基础上,对A省Y旅行社进行了实证分析,得出在自主创新能力上传统型旅行社需要跳出"自我",重视内部资源整合的策略,并重视人才,开发TERP等相关建议。Based on the construction of the evaluation index system,this paper analyzes the empirical analysis of Y travel agency in province A,The study shows that the traditional travel agency needs to jump out of ＂self＂,pays attention to the internal resources integration strategy and talent,and develops TERP as well as other related recommendations.

关 键 词：传统型旅行社 自主创新 能力评价 

分 类 号：F592.6[经济管理—旅游管理]