基于云计算和大数据的综合管理系统的设计与实现  

Design and implementation of integrated marketing system based on cloud computing and big data

作　　者：杨勇岩[1] YANG Yong-yan(Xi＇an International University,Xi＇an 710077,China)

机构地区：[1]西安外事学院,陕西西安710077

出　　处：《电子设计工程》2018年第13期61-65,共5页Electronic Design Engineering

摘　　要：针对电商企业需要具有数据信息采集功能、营销分析功能和综合管理功能的营销管理系统的需求,设计并实现了一种基于云计算和大数据的综合营销系统。该系统由订单管理子系统、库存管理子系统、国际货物子系统、物流管理子系统和数据分析子系统组成。在满足电商公司基本的营销管理需求的同时,使用大数据分析技术实现销售业务数据的分析,提升企业的销售业绩和核心竞争力。在百度云平台上的部署与测试结果表明,该系统不仅能实现订单、物流和库存信息的管理,且还能节省电子商务公司在硬件资源上的投入。Aiming at the need of e-commerce companies to have a marketing management system with data collection function,marketing analysis function and comprehensive management function,an integrated marketing system based on cloud computing and big data is designed and implemented. The system consists of an order management subsystem, an inventory management subsystem, an international cargo subsystem,a logistics management subsystem,and a data analysis subsystem. While satisfying the basic marketing management needs of e-commerce companies,it uses big data analysis technology to realize sales. The analysis of data improves the company＇s sales performance and core competitiveness. The deployment and test results on the Baidu cloud platform show that the system can not only achieve the management of orders,logistics and inventory information,but also can save the investment of e-commerce companies in hardware resources.

关 键 词：电子商务 云计算 大数据 百度云 营销 物流 

分 类 号：TM76[电气工程—电力系统及自动化]