文化旅游地集体记忆对游客地方依恋的作用机理——以乌镇、平遥古城和凤凰古城为例  

Mechanism of Collective Memory of Cultural Tourism Destinations on Place Attachment of Tourists: A Case of Wuzhen,Pingyao and Phoenix Town

作　　者：李志飞[1,2] 聂心怡 LI Zhifei;NIE Xinyi(a.Business Schoo;b.Tourism Development Academy,Hubei University,Wuhan 430062,China)

机构地区：[1]湖北大学商学院,武汉430062 [2]湖北大学旅游发展研究院,武汉430062

出　　处：《地域研究与开发》2018年第3期95-100,共6页Areal Research and Development

基　　金：国家社会科学基金项目(16BJY140);国家旅游局万名旅游英才计划研究型英才培养项目(WMYC20171049)

摘　　要：从游客视角出发,以乌镇、平遥古城和凤凰古城为例,运用扎根理论对网络游记进行质性分析,探讨文化旅游地集体记忆对游客地方依恋的作用机理。研究表明:文化旅游地集体记忆促使游客产生地方依恋的过程受到集体记忆感知、旅游体验、情感依恋、功能依恋、依恋行为和文化特性6个主范畴的影响;游客对文化旅游地集体记忆感知是产生地方依恋的心理归因,也是游客体验文化旅游地的前提和基础;旅游体验影响游客对文化旅游地的情感依恋和功能依恋;情感依恋和功能依恋共同作用于游客的依恋行为;文化特性调节了集体记忆感知对旅游体验的影响程度。From the perspective of tourists,the research taked Wuzhen,Pingyao and Phoenix Town as an example to make a qualitative analysis of the online travel notes using the grounded theory to explore the mechanism of the collective memory of cultural tourist destinations on place attachment of tourists. The study shows that the process of the collective memory makes tourists feel place attachment is influenced by 6 main categories： collective memory perception,tourism experience,emotional attachment,functional attachment,attachment behavior and cultural characteristics. The collective memory perception of tourists in cultural tourist destinations is the psychological attribution of place attachment,and is also the premise and basis for tourists to experience cultural tourist destinations. Tourism experience affects the emotional attachment and functional attachment of tourists to cultural tourist destinations. Emotional attachment and functional attachment act on tourists＇ attachment behavior. Cultural characteristics regulate the influence of collective memory perception on tourism experience.

关 键 词：文化旅游地 集体记忆 地方依恋 作用机理 乌镇 平遥古城 凤凰古城 

分 类 号：F592.7[经济管理—旅游管理]