面向跨境电商的企业管理平台发展对策研究——以ABC商城为例  

Development Strategy Research of Enterprise Management Platform for Cross-border E-commerce——Take the ABC Shopping Mall as an Example

作　　者：吕杨[1] 刘俊虹 杨玫[1] 郭凯[1] Lv Yang;Liu Junhong;Yang Mei;Guo Kai(Henan University of Science and Technology,Luoyang Henan 471000)

机构地区：[1]河南科技大学,河南洛阳471000

出　　处：《创新科技》2018年第3期54-58,共5页Innovation science and technology

基　　金：教育部赛尔网络项目"基于IPV6的多智能体群体博弈框架下的银行个人征信系统设计与实现"(NGII20160902);河南省教育厅科技研究重点项目"我国区域协同创新发展路径;问题及对策研究"(17A630016);河南省哲社办规划课题"河南省众创空间发展路径与成长机制研究"(2016G013);河南科技大学2017年度大学生训练计划项目(2017200)

摘　　要：随着跨境电商的蓬勃发展,庞大的跨境电商市场由于信息不对称而产生了一系列问题,主要包括:信息不能及时沟通、产品进销存不能及时把控、消费者不能及时跟踪产品国内外物流信息。针对这些突出的问题,本研究旨在设计一款解决跨境电商信息不对称的系统,同时对目前市场上该类系统的发展进行研究。With the rapid development of cross-border e-commerce, the large cross-border e-commerce market has produced a series of problems due to information asymmetry, including： information can not be communicated in time, product entry and storage can not be controlled in time, and consumers can not timely follow up the logistics information of products at home and abroad. In order to solve these outstanding problems, the purpose of this study is to design a system to solve the asymmetry of cross-border e-commerce information, and to study the development of this kind of system in current market.

关 键 词：跨境电商 平台设计 市场分析 群体博弈 对策研究 

分 类 号：F724.6[经济管理—产业经济]