普洱虫茶接受度与市场前景调查研究  

Investigation and Study on the acceptability and market prospect of Puer insect tea

作　　者：魏正芳 洪海云 林殷桃 周文艳 李爱杰[1] WEI Zheng-fang, HONG Hai-yun ,LIN Yin-tao ,ZHOU Wen-yan, LI Ai-jie(School of Business, Yuxi Teachers College, Yuxi, Yunnan 653100, China)

机构地区：[1]玉溪师范学院商学院,云南玉溪653100

出　　处：《科技视界》2018年第20期71-72,共2页Science & Technology Vision

基　　金：2017年玉溪师范学院大学生创业创业训练计划项目--"异"承不变滇虫茶(2017B13)

摘　　要：普洱虫茶以普洱茶为原料,由独特的工艺制作而成,其口感醇香甘甜,还具有良好的保健功效。为初步掌握消费者对普洱虫茶的接受度与市场前景,课题组通过广泛调研,了解到消费者对饮茶的喜好程度、对虫茶的认知情况及期望普洱虫茶具备的优点,从而为开发普洱虫茶提供建议。Puer insect tea is made from Puer tea, which is made of unique technology. Its taste is mellow and sweet, and it also has good health care function. In order to grasp the consumer ＇ s acceptance of Puer insect tea and the market prospect, the subject group through extensive investigation and research to understand the consumers ＇preference for tea drinking, the cognition of the tea and the advantages of Puer insect tea, which provide suggestions for the development of Puer insect tea.

关 键 词：普洱虫茶 接受度 市场前景 

分 类 号：F429[经济管理—产业经济]