基于内容分析法的《国家宝藏》模式创新及经验研究  

Model Innovation and Empirical Study of National Treasure Based on Content Analysis

作　　者：汪文忠[1] 王岩 WANG Wen-zhong;WANG Yan(Department of Chinese Language and Literature,Hefei University,Hefei 230601,China;School of Journalism and Communi-cation,Anhui University,Hefei 230601,China)

机构地区：[1]合肥学院中文系,合肥230601 [2]安徽大学新闻传播学院,合肥230601

出　　处：《安徽理工大学学报（社会科学版）》2018年第4期63-67,共5页Journal of Anhui University of Science and Technology:Social Science

摘　　要：通过明星守护人演绎国宝前世传奇、九大博物馆馆长解说国宝符号意义、素人守护人讲述国宝的今生故事三个环节,完美融合了综艺和纪录片两种表达形式,2017年年末首播的《国家宝藏》获得了巨大成功。通过官方在b站投放的节目播放量、弹幕量、评论量以及对其评论内容10个关键词统计分析,《国家宝藏》创造的受众情感共鸣、明星效应、文物符号意义的传播和背景音乐的筛选是成功的主要因素。《国家宝藏》的成功,启示了文化类综艺节目的制作要坚持内容为王,坚持不断创新传播模式,坚持将高质量的内容和受众喜爱的形式有机结合,文化类综艺节目才能做大做强。National Treasure, the program which was produced by CCTV and premiered at the end of 2017, has won a great success by perfectly combining the two expressions of variety and documentary with three compo-nents ： the star protector＇ s interpretation of the national treasure＇s past legends, the nine museum directors ex-plaining the significance of the national treasure, and the guardian＇s telling the story of the national treasure. With statistical analysis of the amount of the program broadcasts, barrage, comments, and 10 keywords of the content of their comments on the official station in station bilibili, it is concluded that the main factors of its suc-cess include ： the audience emotional resonance, star effect, the propagation of symbolic meanings of cultural ob-jects and the background music. The success of National Treasure has revealed that to become bigger and better, the production of cultural variety shows should persist in ： taking the content as the essential, continuously inno-vating the communication mode, and combining the high - quality content with the audience＇s favorite forms.

关 键 词：国家宝藏 文化类综艺 内容分析法 

分 类 号：G222.3[文化科学]