农户生计资本对农机社会化服务质量和服务价格满意度的影响研究  

Impact of Farmers' Livelihood Capital to the Socialized Service Quality and Its Prices of Agricultural Machinery of Its Satisfaction

作　　者：翁贞林 张晴晴 WENG Zhenlin;ZHANG Qingqing(School of Econonlics and Managenlent,Jiangxi Agricultural University Jiangxi Collaborative Innovation Center for Modem Agriculture Developnlent,Nanchang 330045,China)

机构地区：[1]江西农业大学经济管理学院江西现代农业发展协同创新中心,南昌330045

出　　处：《农业经济与管理》2018年第4期59-67,共9页Agricultural Economics and Management

基　　金：国家自然科学基金面上项目(71573111)

摘　　要：农机社会化服务是促进小农户与现代农业发展有机衔接的重要途径,是适合我国人多地少基本国情的特色农业机械化之路,农户对农机社会化服务满意度直接影响农机化水平提高。因此,利用江西省实证调研数据,从农户生计资本视角,构建农户生计资本指标体系,采用二元logistic回归模型分析方法,研究农户生计资本对农机社会化服务耕收环节质量及价格满意度影响。结果表明,农户生计资本影响农机社会化服务需求及满意度,且不同资本类型影响程度不同。综上,提出加大农业社会化服务政策扶持,构建利益共享机制;提高农业经营者土地数量与质量,提高农业规模经营效益;提升农机装备集约化水平,降低农机社会化服务成本的对策建议。The socialized service of agricultural machinery was an important way to promote the organic connection between small farmers and modern agriculture development, and it was road of characteristic agricultural mechanization suitable for many people and few basic national conditions in China. Farmers＇ satisfaction with the social service of agricultural machinery directly afi^cted the improvement of the level of agricultural machinery. Therefore, based on the empirical research of Jiangxi Province, based on the perspective of farmers＇ livelihood capital, farmers＇ satisfaction with the quality and price of farming and machinery social services were studied. Farmer＇s livelihood capital had an effect on the quality of machine tillage, the satisfaction of machine quality and the satisfaction of machine tillage price and machine price respectively. The research results showed that the livelihood capital of farmers had an impact on the demand and satisfaction of agricultural social services, and the different types of capital had different impacts. According to the research results, corresponding countermeasures were proposed, which contained increasing the policy support of agricultural social services and building a benefit sharing mechanism; improving the quantity and quality of land of agricultural operators and improving the efficiency of agricultural scale management; and improving the intensive level of agricultural machinei.y equipment and reducing the cost of socialized agricultural machinery services.

关 键 词：生计资本 农机社会化服务 服务质量 服务价格 满意度 

分 类 号：F323.3[经济管理—产业经济]