基于扎根理论的产品设计对用户感知的影响机理研究  

The Mechanism of Product Design Affecting User Perceptions: A Grounded Research

作　　者：焦媛媛[1] 付轼辉[1] 刘亚光[1] JIAO Yuanyuan;FU Shihui;LIU Yaguang(Nankai University,Tianjin,China)

机构地区：[1]南开大学商学院

出　　处：《管理学报》2018年第8期1205-1213,共9页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(71672095)

摘　　要：以"IF设计大奖""红点设计奖"的获奖产品文本资料和25位用户访谈信息为数据来源,运用扎根理论编码方法,构建了"产品设计-产品个性-设计线索-产品意象"的理论模型。模型揭示了管理情境下的产品设计内涵,发现了用户由类型化到具象化的感知过程,并且表明用户的产品设计感知是一种包含主观意念和客观物象的"产品意象"。Based on the qualitative information of design awards and the interview data from 25 users,this study proposed a “product design-product character- attributive analysis- design image” framework by adopting grounded theory. This framework revealed the managerial meaning of product design, explored the intermediate mechanism of users perceiving product design, and reflected that the user perception of product design is a “product image” that includes aesthetic impression, function, ergonomic experience, symbolic meaning and semantic association.

关 键 词：产品设计 用户感知 产品个性 产品意象 

分 类 号：C93[经济管理—管理学]