我国现代零售业创新转型的路径研究  

Research on the path of innovation transformation of modern retail industry in China

作　　者：胡丽君[1] Hu Lijun(Nanjing City Vocational College,Nanjing 210000,China)

机构地区：[1]南京城市职业学院,江苏南京210000

出　　处：《江苏科技信息》2018年第25期26-28,共3页Jiangsu Science and Technology Information

摘　　要：信息技术的高速发展引发了零售业的巨大变革。我国经济步入新常态,零售业需不断洞察,主动适应和引领市场,抓住变革新机遇,迈向经济发展新阶段。文章从不同角度分析了我国当前零售业营销环境的变化,解读了"人—货—场—时"的新内涵,以此为思路提出实现创新转型的有效路径。The rapid development of information technology has caused a great change in retailing industry. Our country＇s economy enters the new normal, the retail trade needs to be constantly insightful, to adapt and lead the market, to seize the new opportunity to change, and to advance to a new stage of economic development. This paper analyzes the change of the current retail marketing environment in China from different angles, and interprets the new connotation of ＂people, goods, field and time＂, and puts forward an effective way to realize the innovation transformation.

关 键 词：零售业 转型 路径 

分 类 号：F20[经济管理—国民经济]