中国长寿之乡品牌效应的研究——基于山东省单县的调查  

Research on the Brand Effect of Longevity in China: Based on the Survey of Shanxian County in Shandong Province

作　　者：许展[1] 厉枝 侯宇振 孔超颖 李维真 XU Zhan;LI Zhi;HOU Yuzhen;KONG Chaoying;LI Weizhen(School of Polymer Science and Engineering,Qingdao University of Science and Technology,Qingdao 266042,China)

机构地区：[1]青岛科技大学高分子科学与工程学院,青岛266042

出　　处：《科学与管理》2018年第4期72-78,共7页Science and Management

摘　　要：本文以全方位的视角,围绕单县近年来借助"中国长寿之乡"品牌优势,多元化挖掘长寿文化内涵,在经济社会发展中不断注入长寿元素,致力培育"长寿"特色,放大寿乡品牌效应,从而推动区域经济社会健康可持续发展方面做了系统论述。文章从分析当地长寿现象形成的原因入手,在简要介绍当地生态环境、孝道文化、生活习惯、医养保障等方面工作的基础上,着重阐述了单县实施"大健康+"产业发展战略取得的成就,系统分析了其寿乡品牌建设的经验、意义及存在的问题,并切合实际情况提出可行性解决方案。From the omni-directional visual angle, with the brand advantage of ＂the hometown of longevity＂, Shanxian county explores the cultural connotation of longevity in diversified ways, constantly infuse longevity elements in the economic and social development to cultivate ＂longevity＂ characteristics, then further enlarge the brand effects of longevity, and realize the regional economic and social sustainable development. This article analyzed the causes of longevity in local, introduced the local ecological environment, the filial piety culture, living habits, medical care and security and so on. And then this paper emphatically expounded the achievements made in the implementation ＂big health ＋＂ industrial development strategy in Shanxian county, systematically analyzed the experience, significance and existing problems of its brand construction in ＂the hometown of longevity＂, and put forward feasible solutions according to practical situation.

关 键 词：单县 长寿之乡 品牌建设 养老服务 

分 类 号：F327[经济管理—产业经济]