“微时代”背景下主流意识形态话语权构建探析  

An Analysis of the Construction of the Discourse Power of the Mainstream Ideology under the Background of "Micro Era"

作　　者：周东怡[1] 程瑶[1] ZHOU Dong-yi;CHENG Yao(University of Electronic Science and Technology of China,Chengdu,Sichuan 611731,China)

机构地区：[1]电子科技大学,四川成都611731

出　　处：《教育教学论坛》2018年第38期225-226,共2页Education And Teaching Forum

摘　　要：想要破除"微时代"背景下主流意识形态话语"失声"、"失踪"、"失语"的话语主权困境,强化意识形态话语力量对网络空间和网络社会的引领作用,进一步推动实现"微时代"背景下主流意识形态话语权的构建,应当把控好"微时代"自媒体"设计关",以实现维护"端口"话语安全;凝练"微时代"特色话语,实现话语创新;强化"微时代"话语场域建设,筑牢话语权威;提升"微时代"主要"意见领袖"群体素质,增强话语认同四个维度着力。To get rid of the ＂micro era＂ of mainstream ideology of ＂silence＂, ＂missing＂, ＂aphasia＂ discourse sovereignty dilemma,a leading role and strengthen the ideological discourse power of cyberspace and network society,to further promote the construction of the mainstream ideology discourse micro era,should be to control ＂micro era＂ from the media design,in order to achieve the maintenance of ＂port＂ discourse;concise ＂micro era＂ characteristics of discourse,discourse innovation;strengthening the ＂micro era＂ discourse field construction,build a strong discourse authority;enhance the ＂micro era＂ main ＂opinion leaders＂ diathesis,strengthen the discourse identity four focus on dimensions.

关 键 词：“微时代” 主流意识形态 话语权 

分 类 号：B036[哲学宗教—哲学理论]