广西特色旅游现状研究  

Study on the Present Situation of Guangxi Characteristic Tourism

作　　者：李洁丽 张明英[1] 凌燃 LI Jie-li;ZHANG Ming-ying;LING Ran(Business College,Guilin University of Electronic Technology,Guilin,Guangxi 541004,China)

机构地区：[1]桂林电子科技大学商学院,广西桂林541004

出　　处：《教育教学论坛》2018年第37期57-58,共2页Education And Teaching Forum

基　　金：2017-2019省级创新项目"智慧旅游背景下广西特色旅游营销策略研究--以桂林为例"(项目编号C77JWA24WX43)

摘　　要：本文主要从活动的主体、客体以及旅游活动的管理和推广者三个方面阐述了在智慧旅游背景下广西特色旅游的现状,并通过分析现状得出本次研究的意义,旨在能帮助需要的人了解广西特色旅游的现状以进行广西特色旅游营销策略转变的研究。This article expounds the present situation of guangxi characteristic tourism mainly from three parts：thesubject of tourism,the object of tourism and manager and promoter of tourists and activities.And educe the meaning ofthis study by analysing the present situation,thus help those who want to know it and work on the study of thetransformation of tourism marketing strategy.

关 键 词：旅游主体 旅游客体 旅游管理和推广 现状 

分 类 号：G642.0[文化科学—高等教育学]