我国文化品牌研究的演化与发展——基于文献分析的视角  

The Evolution and Development of Chinese Cultural Brand Research:From the Perspective of Literature Analysis

作　　者：高烨辰 崔瑜[1] GAO Ye-chen;CUI Yu(School of Economics and Management,Beijing Information Science ＆ Technology University,Beijing 100192,China)

机构地区：[1]北京信息科技大学经管学院,北京100192

出　　处：《价值工程》2018年第29期269-270,共2页Value Engineering

基　　金：北京市属高校高水平教师队伍建设支持计划青年拔尖人才培育计划项目(集群背景下高管团队;知识整合对开放式创新影响机制的实证研究;项目编号CIT&TCD201704066);北京市社会科学基金项目(基于高管团队异质性的北京市文化创意企业能力提升研究;项目编号17GLC059)

摘　　要：文化品牌是文化行业发展的衍生品,是文化、艺术、娱乐、休闲、新闻、出版、传播的品牌。文化品牌象征着文化的价值,并且对未来的文化行业发展具有重大影响。20世纪以来文化品牌在学者研究的方面成为了热点话题但是很少有学者从文献计量和社会化网络分析的视角来分析文化品牌领域。鉴于此本文简述了文化品牌领域相关的研究现状,以中国知网为数据来源,运用了EXCELPAJEKBICOM2等和工具,采用文献计量,社会网络分析,共词分析等方法,以发文量将文化品牌划分为三个阶段,分析了在不同阶段下的研究的热点话题与发展的历程,并且对于接下来的发展进行可能的预测。Cultural brand is a derivative of the development of the cultural industry and a brand of culture, art, entertainment, leisure,journalism, publishing and communication. Cultural brands symbolize the value of culture and have a significant impact on the future development of the cultural industry. Since the 20 th century, cultural brands have become a hot topic in scholars’ research, but few scholars have analyzed the field of cultural brands from the perspective of literature measurement and social network analysis. In view of this paper has summarized there search status in the fields of culture brand, is known by Chinese network as data sources, using EXCELPAJEKBICOM2 and tools, such as using bibliometrics and social network analysis, the analysis of the common words, with the amount of publications culture brand is divided into three stages, analyzed hot topics and development history of the research at different stages, and made possible predictions for the next development.

关 键 词：文化品牌 文献计量 社会网络分析 

分 类 号：G124[文化科学]