基于“互联网+”的智能化电商产品包装研究  

Research on the Packaging of Intelligent E-Commerce Products Based on “Internet +”

作　　者：高开辉[1] GAO Kaihui(College of Packaging Design and Art,Hunan University of Technology,Zhuzhou Hunan 412007,China)

机构地区：[1]湖南工业大学包装设计艺术学院,湖南株洲412007

出　　处：《湖南工业大学学报（社会科学版）》2018年第4期119-122,共4页Journal of Hunan University of Technology(Social Science Edition)

基　　金：湖南省教育厅科学研究项目"基于‘互联网+’的智能化电商产品包装设计研究"(16C0653)

摘　　要：基于"互联网+"的智能化电商产品包装,通过运用安全性设计、个性化设计、环保性设计等设计策略,在提高包装产品安全性、提升用户体验、发展信息化物流体系等方面,较之传统包装,有了长足的进步,显示出巨大的发展潜力,是我国未来包装技术的重要发展方向。Compared with traditional packaging,the intelligent packaging of e-commerce products based on＂Internet ＋ ＂has made great progress and shown great development potential in improving the safety of packaging products,user experience,and development of information logistics system,with the application of security design,personalized design,environmental protection design and other design strategies,so it is the important development direction of packaging technology in our country in the future.

关 键 词：“互联网+” 智能化 电商产品包装 设计策略 

分 类 号：TB482[一般工业技术—包装工程]