市场营销专业教学探索——以农副产品营销为例  

Teaching Exploration of Marketing Major A Case of Marketing of Agricultural and Sideline Products

作　　者：马晓蓉[1] 李祥国[1] MA Xiaorong;LI Xiangguo(Sichuan Vocational College of Information Technology,Guangyuan 628017,China)

机构地区：[1]四川信息职业技术学院,广元628017

出　　处：《农业工程》2018年第5期151-152,共2页AGRICULTURAL ENGINEERING

摘　　要：通过将市场营销专业知识与农副产品知识相结合教学,可以提高市场营销专业学生的学习兴趣,提高营销专业教学质量。市场营销专业知识与农副产品知识相结合有利于改善学生学习兴趣,有利于学生营销能力的提升,有利于市场营销专业学生在学习过程中形成科学的人生观和价值观,进而提升市场营销专业的教学成效。Teaching model that marketing professional knowledge is connected with knowledge of agricultural and sideline products could improve student＇s study interest of marketing major and improve teaching quality of marketing major. Marketing professional knowledge combined with knowledge of agricultural and sideline products could make students of marketing major to produce a strong curiosity and desire for knowledge,be good for students to understand related marketing problems and improve ability to solve problems in process of marketing,help students to form scientific outlook on life and values,and then raise teaching effectiveness of marketing major.

关 键 词：营销 农副产品 销售 教学研究 

分 类 号：F713.5[经济管理—市场营销]