数据挖掘在通信企业用户流失预警中的应用  

Application of data mining in early warning of customer churn in communication enterprises

作　　者：员青泽[1] 武彩霞 Tsing Zawa;Wu Caixia(School of information and media,S anmenxia Polytechnic,Sanmenxia;Sanmenxia Unicom＇s business support center,Sanmenxia,Henan,472000)

机构地区：[1]三门峡职业技术学院信息传媒学院 [2]三门峡联通公司业务支撑中心,河南三门峡472000

出　　处：《信息通信》2018年第8期252-253,共2页Information & Communications

摘　　要：文章从当前通信企业市场现状和用户管理的实践出发,基于对用户管理和用户数据的理解,通过对数据挖据技术的阐述,论述了组合型流失模型在通信企业用户流失管理中的应用。Based on the current situation of the communication enterprise market and the practice of user management, based on the understanding of user management and user data, this paper expounds the application of the combined loss model in the management of the loss of the communication enterprise by explaining the data mining technology.

关 键 词：数据挖掘 用户流失 组合型流失模型 

分 类 号：TP39[自动化与计算机技术—计算机应用技术]