基于ABC理论的游客生物多样性保护支付意愿及影响研究——以秦岭生态旅游区为例  

Study on the Influencing Factors of Tourists’ Willingness to Pay for Biodiversity Conservation Based on ABC Theory——Taking Qinling Ecological Tourism Areas as Examples

作　　者：王纯 侯一蕾[1] 温亚利[1] Wang Chun;Hou Yilei;Wen Yali(School of Economics ＆ Management,Beijing Forestry University,Beijing 100083)

机构地区：[1]北京林业大学经济管理学院

出　　处：《林业经济》2018年第8期87-91,共5页Forestry Economics

基　　金：国家自然科学基金项目“保护与发展:社区视角下协调机制研究”(编号:71373024)

摘　　要：生态旅游是平衡经济发展和生物多样性保护的重要举措，游客对于生物多样性保护的支付意愿及影响能够为协调旅游区开发和生物多样性保护提供依据。文章基于环境行为学的ABCN论，通过对陕西秦岭地区7个生态旅游区的游客调查，建立多元线性回归模型分析游客生物多样性保护支付意愿及其影响因素。结果表明，收入、学历、认知满意度、生态旅游态度对游客生物多样性保护支付意愿有显著的正向影响，年龄有负向影响，其他因素的影响并不显著。基于此，针对提高游客的认知满意度和生态旅游态度提出相应的建议。Ecological tourism is an important measure to balance economic development and biodiversity protec- tion, tourists＇ willingness to pay （WTP） for biodiversity conservation and the influencing factors can provide basis for the coordination of tourism development and biodiversity conservation. Based on ABC theory of environmen- tal behavior, through a tourist survey in seven ecological tourist areas of Shaanxi Qinling mountain area, the paper set up a multiple linear regression model to analyze tourists＇ willingness to pay for the biodiversity conservation and its influencing factors. The result showed that： income, educational background, cognitive degree of satisfaction, ecological tourism attitude have significant positive impacts on tourists＇ willingness to pay for biodiversity conserva- tion, while age has a negative effect, other factors are not significant. Based on this, corresponding suggestions were put forward to improve the cognition satisfaction and attitude of tourists.

关 键 词：生物多样性保护 支付意愿 生态旅游 秦岭 ABC理论 

分 类 号：F326.27[经济管理—产业经济]