新能源汽车企业技术创新扩散博弈分析  

Game Analysis of Technology Innovation Diffusion of New Energy Vehicles Enterprises

作　　者：张清辉[1] 陈云伟 ZHNAG Qinghui;CHEN Yunwei(Lanzhou University of Technology,Lanzhou 73005)

机构地区：[1]兰州理工大学经济管理学院,兰州730050

出　　处：《科技促进发展》2018年第5期393-400,共8页Science & Technology for Development

基　　金：国家社科基金项目面上项目(编号:10BGL034):战略性新兴产业共享技术开发与政策创新研究;负责人:张清辉

摘　　要：通过把新能源汽车进入市场的过程分为创新期、推广期、普及期3个阶段,采用博弈论和仿真模型对企业进入新能源汽车市场的过程进行分析,得到不同阶段竞争企业和创新企业的决策结果,为企业的现实运作提供理论依据。通过分析在不同阶段新能源汽车技术创新程度对企业产量、收益、价格的影响,得到竞争企业应该在何时进入市场才会得到一个相对乐观的收益,以及随着竞争企业的增加,消费者的福利水平如何变化。Through dividing the process of new energy vehicles enter the market into three stages, innovation,promotion and popularization, and using game theory and simulation model to analyze the process of enterprises enter the market of new energy vehicles,which shows that the decision results of competitive enterprise and innovative enterprise in different stages, and provides a theoretical basis for the practical operation of enterprises. Through the analysis of the degree of technologic innovation of new energy vehicles in different stages is how to impact the enterprise production,income, and price to find that the competitive enterprises can get a relatively optimistic income when they entering the market, and how the welfare levels of consumers are changing with the increasing number of competitive enterprises.

关 键 词：新能源汽车 技术创新 博弈模型 系统仿真 

分 类 号：F426.471[经济管理—产业经济]