闽台两地民俗体育文化创意产业比较研究  

A Comparative Study on Folk Sports Culture and Creative Industry in Fujian and Taiwan

作　　者：谢军[1] XIE Jun(Institute of Physical Education, Jimei University, Xiamen 361021, China)

机构地区：[1]集美大学体育学院,福建厦门361021

出　　处：《体育科学研究》2018年第4期1-6,29,共7页Sports Science Research

基　　金：2016年福建省社科重点项目(FJ2016A019)

摘　　要：文章采用对比法对闽台两地民俗体育文化创意产业进行比较分析。研究结果认为:闽台两地在文创民俗体育产业要素禀赋方面存在差异,体现在与媒体、影视、动漫、展演网络及衍生品和品牌等。研究旨在传承发展闽台民俗体育,发挥双方优势,取长补短,互为促进,提升其在两岸关系、经济、文化、教育等领域的价值。The paper makes a comparative analysis of the folk sports culture and creative industries in Fujian and Taiwan by means of horizontal comparison and inductive comparison. The results show that there are differences between Fujian and Taiwan in factor endowment of cultural and creative folk sports industry,which is reflected in media,film and television,animation,performance network,derivatives and brands. It aims at inheriting and developing the folk sports of fujian and Taiwan,giving full play to the advantages of both sides,drawing on each other＇s strengths to complement each other＇s weaknesses and promoting each other＇s values in the areas of cross-strait relations,economy,culture and education.

关 键 词：闽台 民俗体育 文创产业 要素禀赋 优劣势分析 

分 类 号：G80-05[文化科学—运动人体科学]