中国五A级景区通航旅游市场分析  

Analysis of Aviation Tourism Market in Five-Class Scenic Areas

作　　者：黄涛[1] 王禹彤 邵文武 

机构地区：[1]沈阳航空航天大学通用航空产业研究中心 [2]沈阳航空航天大学经济与管理学院 [3]辽宁省产业经济研究所,辽宁沈阳110136

出　　处：《商业经济》2018年第10期45-47,共3页Business & Economy

基　　金：中国工程院咨询研究重点项目:中国通用航空发展的瓶颈问题研究(2017-XZ-03)

摘　　要：通航旅游是利用通用航空器对自然风光或者人文历史景观进行空中游览、航空科普、娱乐、体育等的一种活动,它具有独特、体验、高端、便捷的特性。通过对我国5A级景区与通航旅游市场现状分析,结合低空旅游市场的旅游交通、景区空中观光、飞行体验及衍生消费四个部分消费额统计,通航旅游的实施带动了地区经济增长,未来随着我国通航产业的发展、各种利好政策的出台以及低空空域的逐步开放,各地的低空旅游项目渐渐进入大众的生活,通航产业以及通航旅游会进一步发展。但由于我国通航旅游起步较晚,地区分布不平衡,技术落后,基础设施建设相对滞后。培育通航旅游市场需加强政策支持,完善基础设施建设,打造具有竞争优势的通用航空旅游产品,并加大宣传力度。Aviation tourism offers products such as air tours to natural sceneries or cultural and historical landscapes utilizing allpurpose aircrafts, aviation science popularization, entertainment, sports and so on. It has unique, experience, high-end, and convenient characteristics. Based on the analysis of the status quo of 5 A-class scenic spots and aviation tourism market in China,and combined with the consumption statistics of four parts of low-altitude tourism market, such as tourist traffic, air sightseeing,flight experience and derivative consumption, it is found that the implementation of aviation tourism has led to the regional economic growth. In the future, with the development of China＇s aviation tourism industry, the emergence of various favorable policies, and the gradual opening of low-altitude airspace, low-altitude air tourism projects will enter into the people＇s lives gradually and the aviation industry and aviation tourism will be further developed. However, due to the late start of China＇s aviation tourism,unbalanced regional distribution, backward technology, and the relatively lagging infrastructure construction, it is necessary to strengthen policy support, improve infrastructure construction, create general aviation tourism products with competitive advantages,and intensify publicity for cultivating the market.

关 键 词：通用航空 通航旅游 市场分析 

分 类 号：F592[经济管理—旅游管理]