以图画为主的拉菲罗斯柴尔德葡萄酒的瓶贴设计研究  

Design of Bottle Stickers for Picture-oriented Rafi Rothschild's Wine

作　　者：洪梦晗 戴冰 HONG Meng-han;DAI Bing(School of Art and Design,Shangrao Normal University,Shangrao 334001,China)

机构地区：[1]上饶师范学院美术与设计学院,上饶334001

出　　处：《包装工程》2018年第16期96-102,共7页Packaging Engineering

摘　　要：目的总结顶级葡萄酒品牌系列化瓶贴设计的方法。方法收集拉菲罗斯柴尔德品牌下的各种葡萄酒的瓶贴,并对其进行对比,总结出它们的异同点。结论瓶贴设计的首要职责是准确传达信息,通过研究,明确葡萄酒瓶贴中不可或缺的产品信息要素;其次统一而固定的瓶贴设计风格有助于形成固定的品牌形象,建立消费者的品牌意识,积累固定忠诚的消费者,借鉴拉菲罗斯柴尔德的瓶贴设计,明确设计中不容忽视的设计要素和设计手法。The work aims to summarize the design method of top wine brand series bottle stickers. The bottle stickers of various kinds of Rafi Rothschild？s wine were collected to make a comparative analysis of them and sum up their similarities and differences. The primary responsibility of the bottle sticker design is accurate information delivery. Through the research, the essential factors of product information in wine bottle sticker are specified. Secondly, a unified and fixed bottle sticker design style helps to form a fixed brand image, build brand awareness of the customers and accumulate regular and dedicated customers. In reference to Rafi Rothschild？s bottle sticker design, the design elements and design methods which should not be ignored in the design are specified.

关 键 词：葡萄酒瓶贴设计 设计方法分析 品牌形象 包装设计 

分 类 号：J511[艺术—艺术设计]