我国家具制造企业产品设计创新战略定位研究  

Analysis of the Design Innovation Strategy for Chinese Furniture Manufacturing Enterprises

作　　者：李若辉 关惠元 LI Ruo-hui;GUAN Hui-yuan(College of Furnishings and Industrial Design,Nanjing Forestry University,Nanjing 210037,China)

机构地区：[1]南京林业大学家居与工业设计学院,南京210037

出　　处：《包装工程》2018年第16期184-188,共5页Packaging Engineering

基　　金：教育部人文社会科学研究青年基金项目"基于技术密集度差异的企业设计创新路径研究"(17YJC760044);江苏省社会科学青年基金项目"智能技术推动下江苏中小制造企业设计创新路径研究"(17GLC008)

摘　　要：目的研究我国家具制造企业设计创新战略的定位状况及利弊。方法针对家具设计的特点,建立评价指标,利用Likert量表法和专家评价法,从企业间的差异度和企业内产品的多样性两个层面对企业设计战略进行分析。结论我国家具企业的设计战略在企业内多样化程度上普遍较低,并且多数企业的企业间差异度值也偏低,反映了企业设计创新能力较弱,设计创新对企业发展的驱动力并不明显,但同时少数企业也已经开始重视设计创新的重要性,并且在企业间的差异度上有所体现。It aims to analyze the design innovation strategies and their advantages and disadvantages in Chinese furniture manufacturing enterprises. By analyzing the effect of design on furniture products, it built an evaluation scale and used Likert scale and expert evaluation method to discuss the enterprises design strategies from the aspects of the differentiation of the products＇ style inside the firm and the heterogeneity of product languages between firms. The result shows that, the values are generally very low with the both aspects, which reflects that Chinese furniture design capability is very weak and the driving force of the design innovative for the development of enterprises is not obvious. However, a small number of enterprises have already begun to attach importance to the design activities, which has been reflect by the degrees of the heterogeneity between firms.

关 键 词：设计创新 战略定位 家具制造企业 

分 类 号：TB472[一般工业技术—工业设计]