一种基于5E-SD的互联网产品体验设计方法  

User Experience Design Method in Internet Product Based on 5E-SD

作　　者：宋章通 高放 周婷婷[1] 方浩[1] SONG Zhang-tong;GAO Fang;ZHOU Ting-ting;FANG Hao(School of Arts and Communication,China University of Geosciences,Wuhan 430074,China)

机构地区：[1]中国地质大学艺术与传媒学院,武汉430074

出　　处：《包装工程》2018年第16期202-206,共5页Packaging Engineering

基　　金：中国人类工效学学会-津发科技优秀青年学者联合研究基金(CES-KF-2016-2018);中国地质大学(武汉)实验室与设备管理处"2016年实验技术研究项目"(SJ-201631)

摘　　要：目的将感性工学的相关理论方法引入互联网产品体验设计中,扩展其应用范围,提出基于5E-SD的互联网产品体验设计方法。方法以感性工学中的语义差分法和形态分析法等理论为基础,以互联网产品体验设计的思想框架为指导,提出互联网产品体验设计中样本的筛选、体验设计语义空间的构建与体验设计要素的提取方法,并通过感性测量和量化方法构建感性语义与体验要素的拟合模型。结果以室内导航APP为例进行实验,证明基于5E-SD的互联网产品设计方法的有效性。结论该方法实现将互联网产品的感性意象准确直观地转化为体验设计的要素,对迭代进行的互联网产品体验设计具有一定的指导意义。It introduces the relevant theory and method of kansei engineering into the user experience design in Internet products, expanding its scope of application, constructing user experience design method in Internet product based on 5 E-SD.Based on the theory of semantic differential method and morphological analysis in kansei engineering, it proposes the extraction method of the experimental sample, the perceptual image and user experience design elements of Internet products under the guidance of user experience design, and constructs the fitting model of perceptual image and design elements through the sensibility measurement and quantitative methods of the emotion engineering. Taking the indoor navigation as an example, it tries to prove the validity of the method. This method realizes the conversion of the perceptual image and design element accurately and intuitively of Internet product. It has some reference value for the iterative design of user experience design in Internet products.

关 键 词：体验设计 5E模型 语义差分 设计方法 

分 类 号：TB472[一般工业技术—工业设计]