烟台市居民健康信息来源和传播媒介选择情况调查  

Investigation of Health Information Source and the Choice of Media Among Residents in Yantai

作　　者：修飞 刘正毅[2] 王曰雷[2] Xiu Fei;Liu Zhengyi;Wang Yuelei(Longkou City Center for Disease Control and Prevention,Yantai,265701,China;Yantai Center for Disease Control and Prevention,Yantai,264003,China)

机构地区：[1]山东省龙口市疾病预防控制中心,龙口265701 [2]山东省烟台市疾病预防控制中心,烟台264003

出　　处：《健康教育与健康促进》2017年第3期229-231,238,共4页Health Education and Health Promotion

基　　金：山东省烟台市科学技术发展计划项目(2010153)

摘　　要：目的了解居民的健康信息来源和媒体使用情况,探讨媒体干预策略与措施。方法采用多阶段分层随机抽样的方法确定调查对象,对4 059名常住居民使用统一问卷进行入户调查,内容主要为居民传播媒介使用情况、喜好和信息来源等内容。结果绝大多数人(92.5%)关心健康宣传,尤其是女性和有一定文化水平人员。电视(99.21%)和手机(92.29%)是最具有可及性的媒体。新闻(53.60%)和电视剧类(28.5%)节目是最喜欢看的栏目。结论电视和手机是最具可及性的媒体,有必要加大在新闻和影视节目中开展健康知识宣传、健康理念普及的工作。新媒体的广泛使用为健康教育提供了途径。Objective To investigate the health information source and media using, and to explore an effective way for media intervention. Methods A total of 4,059 permanent residents were surveyed by multi-stage stratified random sampling method. The household questionnaire was included the media using, the preference and the information source. Results The vast majority of people（92.50%）focused on health information, especially the female and the person with certain education background. TV（99.21%）and mobile phone（92.29%）were the most popular media channels; News columns（53.60%）and TV serial programs（28.50%） were greatly welcomed. Conclusion TV and mobile phone were the most popular media channels. The health information should be strengthened in news columns and TV serials. The wide use of new media was provide a new way for health promotion.

关 键 词：健康信息 来源 媒体 

分 类 号：R193[医药卫生—卫生事业管理]