基于收益管理的医疗门诊服务优化方法研究  

Optimization Method of Medical Outpatient Service Based on Revenue Management

作　　者：申海[1,3] 邱建国 刘琴[1] 黎建强 SHEN Hai;QIU Jian-guo;LIU Qin;LAI Kin Keung(Business School Xi＇ an International Studies University,Xian,Shaanxi,710128,China;Department of General Studies,Xi＇ an International Studies University,Xi＇ an 710128,China;International Business School,Shaanxi Normal University,Xi＇an 710128,China)

机构地区：[1]西安外国语大学商学院,陕西西安710128 [2]西安外国语大学基础教学部,陕西西安710128 [3]陕西师范大学国际商学院,陕西西安710126

出　　处：《数学的实践与认识》2018年第16期168-174,共7页Mathematics in Practice and Theory

基　　金：陕西省博士后基金(2016BSHEDZZ55);陕西省教育厅专项科研项目(12JK0105)

摘　　要：将航空业的收益管理思想用于医院门诊预约过程.在充分考虑了患者对门诊诊疗能力未来实际需求的不确定性情况下,针对患者爽约（no-show）的情况,采用可调整的鲁棒优化模型,克服了传统优化方法对假设和估计严格性的依赖.所利用的鲁棒优化模型在一定程度上弥补了医院门诊预约所采用传统的随机优化和需求分布估计方法的不足,为医院门诊预约预售策略的制定提供了可以借鉴的思路.同时利用收益管理帮助医疗机构更好满足来自不同患者的诊疗需求,优化医疗门诊服务的质量,提高医院的实际收益.This paper applies revenue management ways of aviation industry to the hospital outpatients＇ appointments. Considering the uncertainty of actual demand of patients on the outpatients＇ ability and the no-show situation of the patients, adopting the model of adjustable robust optimization can overcome the dependence of the traditional optimization methods on assumption and strict estimation. Robust optimization model can compensate the shortcomings of the traditional random optimization and the method of demand distribution estimation, which provides a reference method for the formulation of pre-sale strategy of the hospital outpatient appointment. At the same time, using the revenue management to help us to better meet the needs of different patients, and improve the actual income of hospital.

关 键 词：收益管理 鲁棒优化 不确定需求 门诊预约 

分 类 号：R197.32[医药卫生—卫生事业管理]