Who Should Win Out: Team Sponsors or Personal Sponsors?  

出　　处：《Beijing Review》2018年第36期46-47,共2页北京周报（英文版）

摘　　要：At the 1992 Barcelona Olympics, NBA legend Michael Jordan draped himself in the U.S. flag to obscure the team＇s official sponsor, Reebok, because he was endorsed by its rival, Nike. Recently, a similar scene took place at the 2018 Asian Games in Jakarta, Indonesia. Sun Yang, China＇s flamboyant champi- on swimmer, had to choose between Anta, the Chinese delegation＇s official sponsor, and his own sponsor 361°. After winnin8 the Men＇s 800M Freestyle race, Sun chose his personal sponsor and came out for the medal ceremony in the bright yellow colors of the brand.At the 1992 Barcelona Olympics,NBA legend Michael Jordan draped himself in the U.S.flag to obscure the team’s official sponsor,Reebok,because he was endorsed by its rival,Nike.Recently,a similar scene took place at the 2018 Asian Games in Jakarta,Indonesia.Sun Yang,China’s flamboyant champion swimmer,had to choose between Anta,

关 键 词：中国代表团 印度尼西亚 奥林匹克 NIKE NBA 迈克尔 雅加达 运动会 

分 类 号：F426.8[经济管理—产业经济]