上海大型文化体育设施运作模式  

The Operation Mode of Shanghai's Large-scale Cultural Sports Facilities

作　　者：缪艳萍 戴建敏 王骅 符号 钱俊杰 江成乙青 吕海燕 Miu Yanping

机构地区：[1]上海投资咨询公司,200003

出　　处：《科学发展》2018年第9期106-113,共8页Scientific Development

基　　金：上海市决策咨询研究重点课题(编号2017-A-055)

摘　　要：在保障公共服务功能和"以文为主""以体为主"的前提下,把市场意识、经营理念、营销手段引入大型文化体育设施的运作中,通过"市场化运作、企业化管理、社会化服务",确保公共文化体育服务质量和水平的提升,最大限度满足人民群众日益增长的文化体育需求。On the premise of guaranteeing the function of public service and＂giving priority to culture＂and ＂giving priority to sport＂,we should put the market awareness,business philosophy and marketing means into the operation of large-scale cultural and sports facilities,improve the quality and level of public cultural and sports service through ＂market operation,enterprise management and social service＂,to meet the people＇s growing demands for culture and sports to the maximum extent.

关 键 词：公共服务 以文为主 以体为主 大型文体设施 

分 类 号：F291.451[经济管理—国民经济]