大数据中的江苏文化名人国内外知名度研究  

Research on the Popularity of Jiangsu Cultural Celebrities at Home and Abroad in Big Data

作　　者：孙艳[1] SUN Yan(Recruitment and Employment Office,Wuxi Vocational College of Science and Technology,Wuxi 214028,China)

机构地区：[1]无锡科技职业学院招生就业处,江苏无锡214028

出　　处：《无锡职业技术学院学报》2018年第4期77-81,共5页Journal of Wuxi Institute of Technology

基　　金：江苏省社会科学基金重点项目"大数据视野中的江苏文脉研究"(15ZHA001);无锡市职业教育创新发展专项研究一般课题"基于大数据的职业教育国际影响力研究";无锡科技职业学院基金指南项目"大数据助力社会现代化治理"(RJ18031)

摘　　要：以英语谷歌图书语料库、百度指数和微博热词指数为数据来源,考察江苏文化关键词之一的江苏文化名人在英语谷歌图书语料库中的词频变化,分析其在国外影响力的发展变化。同时,考察江苏文化名人在百度指数和新浪微博热词指数的指数变化,分析其在国内影响力的发展变化。研究发现,江苏文化名人在国内外的知名度与名人的政治身份、各朝代分布、国力、对外交流繁荣程度有关。文化名人在国外的知名度还与其著作的可译性、西方社会思潮与学术旨趣变化有关,在国内的知名度与各种古装电视剧、电影等媒介传播有关。With the English Google Book Corpus,Baidu Index and Weibo Hot Word Index as data sources,this thesis investigates the popularity of Jiangsu cultural celebrities at home and abroad,one of the key words of Jiangsu culture,and analyzes the change of their infhlence abroad.It is found that the popularity of Jiangsu cultural celebrities at home and abroad is related to the political identity of the celebrities,the distribution of each dynasty,the national strength and the prosperity of the foreign exchange.In addition,their popularity abroad is also related to the translatability of works and the changes of western social thoughts and academic interests,while the popularity at home is involved with the media communication such as the various costume dramas,films,etc.

关 键 词：江苏文化名人 知名度 谷歌图书语料库 百度指数 微博热词指数 

分 类 号：G127[文化科学]