Beyond Millennials: Understanding always-on Gen Z consumers  

出　　处：《China Textile》2018年第8期54-55,共2页中国纺织（英文版）

摘　　要：＂The new worm is run by the blue dot consumer. They stand per- fectly still at the center and everything else revolves around them, ＂ he says. ＂If they take a step left, your business, brand or industry has to take a step left. That＇s the metaphor you need to keep with you. If you keep that shopper centered, you will succeed. ＂"The new world is run by the blue dot consumer.They stand perfectly still at the center and everything else revolves around them,"he says."If they take a step left,your business,brand or industry has to take a step left.That’s the metaphor you need to keep with you.If you keep that shopper centered,you will succeed."-Ken Hughes,Glacier

关 键 词：纺织企业 纺织品行业 发展现状 经营策略 

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