香港旅游业的转型升级——基于批发旅游的视角  

Transformation and Upgrading of Tourism in Hong Kong——Based on Wholesale Tourism

作　　者：杨英[1] 刘彩霞[1] YANG Ying;LIU Caixia(College of Economics,Jinan University,Guangzhou Guangdong Province 510632,China)

机构地区：[1]暨南大学经济学院,广东广州510632

出　　处：《中国发展》2018年第4期6-12,共7页China Development

摘　　要：目前,香港旅游业存在明显的以购物消费和中国内地游客为主导的倾向,这不利于香港旅游业向高层次的方向转型升级,也不利于香港作为国际旅游中心的进一步建设。针对香港旅游业目前存在的问题,该文提出香港旅游业转型升级的新视角——批发旅游。在界定批发旅游概念的基础上,从发达的咨询科技、国际航空中心、自由经济体等方面对香港发展批发旅游业务的可行性进了深入剖析,该文认为香港发展批发旅游具有深远意义。建议应重视批发旅游人才培养、系统规划及设计具有香港特色的批发旅游差异化包价产品、做好批发旅游包价产品的营销和推广工作、加强与内地及东南亚地区合作等。At present,there＇s an obvious trend that tourism in Hong Kong is dominated by shopping and Chinese mainland tourists.Not only does it be helpless for Hong Kong＇s tourism to upgrade in a higher level,but it discounts the image as an international center of tourism.For these existing problems,we propose to develop the wholesale tourism,a new conception to improve the Hong Kong＇s tourism.We analyze the feasibility of wholesale tourism from three perspectives,which includes its advanced information technology,the international aviation center and free economy.Finally,we suggest that Hong Kong should pay attention to the cultivation of wholesale tourism talents,systematic planning and design of differentiated wholesale package products with Hong Kong characteristics,marketing and promotion of wholesale tourism package products,and strengthening cooperation with the Mainland and Southeast Asia,etc.

关 键 词：香港 旅游业 批发旅游 转型升级 

分 类 号：F590[经济管理—旅游管理]