灵活型组织:快速变革环境下的媒体组织创新  

Ambidextrous Media: Media Organization Innovation in a Rapidly Changing Environment

作　　者：王亮[1] WANG Liang(School of Journalism and Communication,Xi＇an International Studies University,Xi＇an 710128,China)

机构地区：[1]西安外国语大学新闻与传播学院,陕西西安710128

出　　处：《编辑之友》2018年第9期26-29,108,共5页Editorial Friend

基　　金：国家社会科学基金后期资助项目"传媒产业破坏性创新管理研究"(17FXW004);西安外国语大学新媒体与国际传播科研创新团队研究成果

摘　　要：在快速变革的环境下,媒体需要通过组织创新来适应环境变革。灵活型组织兼具机械化组织和有机组织的优点,能够同时实现创新与效率两个目标。灵活型组织运用半固定式战略制定战略目标,通过半结构化组织实现战略目标。In a rapidly changing environment, media need to adapt to environmental change through organizational innovation. Ambidextrous media has both the advantages of mechanized organization and organic organization, and it can achieve innovation and efficiency simultaneously. Ambidextrous media use semi-structured strategy to formulate strategic goals and achieve strategic goals through semi-structured organization.

关 键 词：灵活型组织 边缘竞争 媒体创新 

分 类 号：G210[文化科学—新闻学]