咖啡业的新零售时代  

The era of new retail in Coffee Industry

作　　者：周剑波 

机构地区：[1]<法人>

出　　处：《法人》2018年第9期64-65,96,共2页Faren Magazine

摘　　要：新零售对于企业而言无疑是一场革命,这意味着消费升级和技术革命已经开始深度影响零售业,无论是线上还是线下,零售都要考虑消费升级和新兴技术对自身带来的影响。新零售战争,已经悄然拉开帷幕 8月2日,星巴克宣布和阿里巴巴开展合作,星巴克将依托阿里旗下饿了么平台开展外卖服务。这一合作打破了星巴克入华以来便一直强调为消费者营造体验式消费、注重环境的传统。To all enterprises in the coffee industry, new retail is undoubtedly a revolution, which means that retailing is being profoundly affected by consumption upgrade and technical revolution. Therefore, all retailers, whether they are online retailers or entity retailers, need to take into account the huge influence of consumption upgrade and technical revolution. In a word, the war of new retail has kicked off inconspicuously.

关 键 词：零售业 咖啡业 技术革命 消费升级 阿里巴巴 体验式消费 星巴克 消费者 

分 类 号：F724.2[经济管理—产业经济]