基于拟剧理论的游戏主播形象建构方式研究——以《王者荣耀》为例  

On game anchor's image building from dramaturgy perspective:A case study of Glory of the King

作　　者：刘婷[1] 卢佳男 LIU Ting;LU Jianan(College of Media Science,Northeast Normal University,Changchun 130117,China)

机构地区：[1]东北师范大学传媒科学学院,吉林长春130117

出　　处：《南京邮电大学学报（社会科学版）》2018年第4期71-78,共8页Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)

基　　金：东北师范大学哲学社会科学青年团队项目"东亚主流舆论与国际关系的互动与影响研究"

摘　　要：基于戈夫曼的拟剧理论,以手游《王者荣耀》主播在直播游戏中的表现为例,分析游戏主播这一群体在直播时的"前台行为"和现实生活中的"后台行为",探究游戏主播这一身份对其现实生活产生的影响。游戏主播在形象建构上不仅有专业的工作室为其包装,而且在直播中会进行表演。具体的表演方式为:利用自身特色并结合观众喜好的半神秘化表演、与部分现实生活相悖的错觉表演、控制自身行为的一致性表演。这样的形象建构对主播在现实生活中的身份认同与身体健康产生了一定的影响。Based on Erving Goffman’s dramaturgy theory, this research, taking the performance of the anchors of Glory of the King in live games as example, analyzes their “ foreground behavior” in the live game broadcast and their “background behavior” in real life, and explores the impact of their game anchor＇s identity on their real life. The study finds that the game anchors not only have professional studios packagetheir image building, but also perform in their live show. Their specific performance includes： semi-mystified performances that combine their own characteristics with audience’s preferences, illusion performances that contradict part of real life, and consistent performances that control their own behavior. Such image building results in certain impact on their identity and physical health in real life.

关 键 词：拟剧理论 《王者荣耀》 游戏主播 形象建构 

分 类 号：G206.3[文化科学—传播学]