基于因子分析法的无景点旅游动机实证研究  

An Empirical Study of the Non-Scenic-Spot Tourism Motivation Based on Factor Analysis

作　　者：朱学同 雷若欣 刘锐 ZHU Xuetong;LEI Ruoxin;LIU Rui(School of Tourism Management,Chaohu College,Chaohu Anhui 238000,China)

机构地区：[1]巢湖学院旅游管理学院,安徽巢湖238000

出　　处：《成都理工大学学报（社会科学版）》2018年第5期50-55,共6页Journal of Chengdu University of Technology:Social Sciences

基　　金：安徽省哲学社科规划青年基金项目"环境演变与江淮舟居族群文化空间变迁研究:从亲水到离水的演化与转型"(AHSKQ2016D67);安徽省人文社科重点项目"环湖旅游区乡村旅游发展与当地人居环境优化耦合机制研究--以巢湖;太湖为例"(SK2017A0485);安徽省高校优秀青年人才基金重点项目"城镇化背景下环巢湖地区古镇文化景观的演变;保护与开发研究"(gxyqZD2016279)

摘　　要：无景点旅游是一种个性化旅游体验方式,越来越受旅游者的欢迎。选取18个具有代表性的评价指标,通过问卷调查收集数据,运用因子分析方法探寻人们选择无景点旅游的原因。经过实证研究发现,"追求自由感""追求真实性""追求幸福感"和"追求自我认同"是影响游客选择无景点旅游方式的主要动机。Non Scenic Spot Travel is a kind of personalized tourism experience, and is welcomed by increasingly number of the tourists. To explore the reasons why people chosed no scenic spots, 18 representative evaluation indexes were selected, and the data were collected through questionnaires and factor analysis was used. Through the empirical research, it was found that ＂the pursuit of freedom＂, ＂the pursuit of authenticity＂, ＂the pursuit of happiness＂ and ＂the pursuit of self -identity＂ were the main motivations to influence the Non- Scenic- Spot Travel.

关 键 词：无景点旅游 旅游动机 因子分析 

分 类 号：F590[经济管理—旅游管理]