全域旅游背景下杭州体育旅游资源的开发研究  

On the Resource Development of Sports Tourism in Hangzhou under the background of All-for-one Tourism

作　　者：陈宝珠[1] 金淑丽[1] CHEN Baozhu;JIN Shuli(Tourism College of Zhejiang,Hangzhou 311231,China)

机构地区：[1]浙江旅游职业学院,浙江杭州311231

出　　处：《旅游论坛》2018年第4期98-104,124,共8页Tourism Forum

摘　　要：体育旅游作为新兴的产业形态,近年来国家大力发展体育旅游,各项与体育旅游相关的政策相继出台,尤其是"全域旅游"全新理念的提出,对杭州体育旅游资源的开发有着重大意义。通过SWOT分析法,对全域旅游背景下杭州体育旅游资源开发的优势及杭州体育旅游资源开发存在的问题(劣势)进行了分析,并根据目前杭州体育旅游资源开发现状,提出杭州体育旅游资源开发对策。Sports tourism is a new industry.Sports tourism has been developing rapidly.Relevant policies and the new idea of ＂ all-for-one tourism＂ were introduced.All these have a great significance in the resource development of sports tourism in Hangzhou.The article analyzed both advantages and disadvantages of resource development in Hangzhou under the background of ＂all-for-one tourism＂.It also puts forward strategies based on the status quo.

关 键 词：全域旅游 体育旅游 体育旅游资源 

分 类 号：F592.7[经济管理—旅游管理]