包装设计教学中的传统手工艺内容探索  

On Exploration of Traditional Handicrafts in Packaging Design Teaching

作　　者：刘雅静[1] LIU Yajing(School of Design,Nanjing University of The Arts,Nanjing 210000,China)

机构地区：[1]南京艺术学院设计学院,江苏南京210000

出　　处：《当代教育理论与实践》2018年第5期84-88,共5页Theory and Practice of Contemporary Education

摘　　要：传统手工艺作为中国文化中重要的造物行为,有着丰厚的文化根基。在文化强国的国家战略指导下,把传统手工艺纳入包装设计教育体系是设计教育的必经之路。通过包装设计活化传统手工艺也被视作现代手工艺的发展途径之一。重新审视包装设计和传统手工艺之间相似的诉求,在绿色环保价值诉求、文化表达诉求、产业化诉求上探索出一条具有理论性、实验性、创意性的多元化包装设计教育模式。Traditional handicrafts,as an important act of creations in Chinese culture,have a rich cultural foundation. Under the guidance of the national strategy of building a culturally strong country,it is the only way of design education to integrate traditional handicrafts into the packaging design education system. Activating the traditional handicrafts through packaging design is also seen as one of the ways in which modern handicrafts develop. By re-examining similar appeals between packaging design and traditional handicraft,this paper explores a theoretical,experimental and innovative packaging design education mode based on environment-friendly value appeal,cultural expression appeal and industrialization appeal.

关 键 词：传统手工艺 包装设计教育 共同诉求 实验性教学 

分 类 号：G446[哲学宗教—心理学]