论网络空间舆论生态系统的动力机制与优化策略  

Dynamic mechanism and optimization strategies of the public-opinion ecosystem of the network space

作　　者：徐建军[1] 管秀雪[1,2] XU Jian-jun;GUAN Xiu-xue(School of Marxism,Central South University,Changsha 410083,China;City Institute,Dalian University of Technology,Dalianl16600,China)

机构地区：[1]中南大学马克思主义学院,湖南长沙410083 [2]大连理工大学城市学院,辽宁大连116600

出　　处：《云南民族大学学报（哲学社会科学版）》2018年第5期42-48,共7页Journal of Yunnan Minzu University(Philosophy and Social Sciences Edition)

基　　金：国家社会科学基金一般项目"基于网络社会管理的高校校园网络舆论环境研究"(13BKS085)阶段成果

摘　　要：看似破碎化、非确定性的网络舆论实际上有其生态上的发生模式与演进规律。网络空间舆论生态系统中舆论主体与舆论环境之间相互依存、协同进化,其连接的纽带是舆论秩序规约下流动的舆论能。舆论同生态系统中的物种一样,存在萌生、演进、消亡的生命过程,并拥有最适合其生存的生态位。依据生态位理论,在非平衡态、非线性、开放的逻辑语境下,网络空间舆论生态系统的演进模型是一轴多向的。系统的生成演进得益于生态适应、生态补偿、生态冗余、竞合共生等动力机制的驱动。基于对系统结构、演进逻辑和动力机制的论证,建构网络空间舆论生态系统的优化策略。The seemingly fragmented and uncertain network public opinion actually has its ecological occurrence pattern and evolutionary rule. In the public-opinion ecosystem of the network space,the subject and the environment of public opinion are interdependent and co-evolving,and the link between them is the public-opinion energy under the control of the public opinion order. Public opinion,like species in an ecosystem,has a life process of initiation,evolution and extinction,and has its ecological niche. Based on the ecological niche theory,in the non-equilibrial,non-linear and open logical context,the evolutionary model of this public opinion ecosystem is one-axis and multi-directional. Its formation and evolution is driven by the dynamic mechanisms of ecological adaptation,ecological compensation,ecological redundancy and co-existence. Based on the analysis of its system structure,evolutionary logic and dynamic mechanism,the optimization strategies of the public opinion ecosystem in the network space are provided.

关 键 词：网络舆论生态 舆论能流 非线性系统 生态冗余机制 

分 类 号：D669.4[政治法律—政治学]