体验视角下太原市城郊型乡村旅游提升研究  

Study on the Promotion of Suburban Rural Tourism in Taiyuan from the Perspective of Experience

作　　者：王瑞花[1] WANG Rui-hua(Taiyuan Tourism Vocational College,Taiyuan 030032,China)

机构地区：[1]太原旅游职业学院,山西太原030032

出　　处：《山西经济管理干部学院学报》2018年第3期77-80,99,共5页Journal of Shanxi Institute of Economic Management

基　　金：国家旅游局万名英才计划实践服务型目"太原市示范型乡村旅游调研及入户结对帮扶志愿服务"(WMYC20153038)

摘　　要：太原市乡村旅游起步于2000年左右,经过十几年的发展,逐步形成规模化和多样化的产品体系。然而,通过对部分乡村旅游点实地调研发现,仍存在配套设施不完善、产品雷同化、服务意识薄弱、营销方式滞后等问题,制约着太原市乡村旅游品质提升。本文在调研分析的基础上,结合国内外乡村旅游发展经验,为太原市乡村旅游体验性提升提出相关策略。The rural tourism in Taiyuan started from about 2000, and after more than ten years of development, it gradually formed a large-scale and diversified product system. However, through the field investigation of some rural tourism spots, there are still some problems, such as imperfect supporting facilities, the similar products, weak service consciousness, and the lagging marketing mode, which severely restrict the quality improvement of rural tourism products in Taiyuan. Based on the investigation and analysis, this paper combines the experience of rural tourism development at home and abroad to provide relevant strategies and guidance for experience promotion of rural tourism products in Taiyuan.

关 键 词：城郊型乡村旅游 体验经济 星级评定 全域旅游 

分 类 号：F592.7[经济管理—旅游管理]