“褚橙”带来的农产品新媒体营销传播发展思路  

"Chu orange" of agricultural products caused by new media marketing development ideas

作　　者：邹鹏[1] Zou Peng(Sichuan Huaxin modern Career Academy Sichuan Chengdu 610000)

机构地区：[1]四川华新现代职业学院,四川成都610000

出　　处：《山东农业工程学院学报》2018年第8期17-18,21,共3页The Journal of Shandong Agriculture and Engineering University

基　　金：四川华新现代职业学院一般教改课题新零售环境下高职高专连锁经营专业人才培养模式研究(JG201802Y)研究成果

摘　　要：在技术推动下,互联网已经从WEB1.0过渡到WEB2.0,搜索引擎的地位被社交媒体所替代,新媒体营销已广泛的应用在各行各业。互联网结合社交网络让农产品新媒体营销实现了从无到有的革新。本文结合褚橙"让信息在关系链中流动"的新媒体营销实践,分析我国农产品新媒体营销存在的问题并提出发展思路。under the impetus of technology, the Internet has moved from WEB1.0 to WEB2.0,and the position of search engine is replaced by social mediaand new media marketing has been widely used in all walks of lifednternet combined with social network has made innovation of new media marketing of agricuhural producachieve innovation from scratcb.Basedonthe new media marketing practice of Chu orange＂letting information flow in the chain of relational＂.

关 键 词：农产品 新媒体营销 品牌文化 关系链 

分 类 号：F326.12[经济管理—产业经济]