自媒体背景下高校网络舆情危机管理机制研究  

Research on the Management Mechanism of Network Public Opinion Crisis in Colleges and Universities under the Background of Self-media

作　　者：钮倩[1] NIU Qian(Zhejiang Business College,Hangzhou Zhejiang 310053,China)

机构地区：[1]浙江商业职业技术学院,浙江杭州310053

出　　处：《湖北函授大学学报》2018年第16期26-28,共3页

基　　金：杭州市2018年度哲学社会科学规划常规性立项课题研究成果(项目编号:G18JC010)

摘　　要：本文基于自媒体背景,论述了高校网络舆情的特点,并分析了当前高校网络舆情危机管理现状,进而针对其中存在的具体问题,分别从把握国家网络建设机遇、依托国家意识形态安全,遵循网络舆情发展规律、健全舆情管理工作内容,依据高校舆情管理特点、创新网络舆情管理制度三个维度,提出了高校网络舆情危机管理机制的有效构建路径,旨在能够净化高校网络生态环境,促进高校网络舆情的健康发展。Based on the background of self-media,this article discusses the characteristics of the Internet public opinions in colleges and universities,and then addresses the specific problems that exist in them. From the perspective of grasping national network construction opportunities and relying on national ideological security,this article follows the law of Internet public opinion development and proposes an effective construction path for the management of cyber public opinion crisis in colleges and universities. The aim is to purify the ecological environment of colleges and universities and promote the healthy development of the Internet public opinions in colleges and universities.

关 键 词：自媒体 网络舆情危机 特点 

分 类 号：G640[文化科学—高等教育学]