针灸文化在Twitter中传播效果的影响因素研究  

Influencing factors on spreading effects of acupuncture-moxibustion culture on Twitter

作　　者：张子菱 陈秋云 余新波 李享[2] 吕芯芮 马胶 王乐鹏[2] Zhang Ziling;Chen Qiuyun;Yu Xinbo;Li Xiang;Lyu Xinrui;Ma Jiao;Wang Lepeng(Specialty of Chinese Medicine Spread,School of Humanities,Beijing University of Chinese Medicine,Beijing 100029;Beijing University of Chinese Medicine,Beijing 100029)

机构地区：[1]北京中医药大学人文学院 [2]北京中医药大学,北京100029

出　　处：《中医教育》2018年第4期40-43,共4页Education of Chinese Medicine

基　　金：2018年度北京中医药大学中央高校基本科研业务费青年教师项目(No.2018-JYBZZ-JS048)

摘　　要：近年来,随着我国中医药发展战略的推进,针灸文化的国际传播近年来也受到广泛的关注。为了研究针灸跨文化传播的影响因素并推动中医药文化发展传播,从Twitter上正在进行针灸跨文化传播的推主中选取8个粉丝数最高的推主作为研究样本,通过文献研究法、统计分析法等方法,分析其所发推文内容的各项特征与转发量的关系,从而发掘针灸文化在Twitter中传播效果的影响因素。研究发现包括话题类别、推文长度、是否原创在内的几个因素对针灸文化相关推文的传播效果有显著影响,而有无@符号,有无链接等因素对相关推文传播效果的影响则不是很大。In recent years, the international spreading of acupuncture-moxibustion culture has received extensive attention as the boost of TCM development strategy. In order to study the influencing factors on cross-culture communication and improve spreading of acupuncture-moxibustion culture, 8 tweeters with the most followers, whoare having on cross-culture communication of acupuncture-moxibustion culture, have been chosen as studysamples. The relationship between characteristics of Twitter content and amount of forwarding is analyzed byapplying literature study and statistical analysis for finding the influencing factors of acupuncture-moxibustion culture on spreading effect on Twitter. The results showed that topics, length of tweets and originality havesignificant influence on spreading effect of acupuncture-moxibustion culture, while @symbol and links have a little influence.

关 键 词：TWITTER 针灸文化 传播效果 

分 类 号：G644[文化科学—高等教育学]