图书馆公众影响力建构与品牌建设  

On Public Influence Construction and Brand Builing for the Library

作　　者：吴明影 Wu Mingying(Library of Heihe University,Heihe 164300,China)

机构地区：[1]黑河学院图书馆,黑龙江黑河164300

出　　处：《黑河学院学报》2018年第9期211-212,共2页Journal of Heihe University

摘　　要：图书馆公众影响力的建构与品牌建设成为图书馆发展的主要方向,图书馆通过品牌建设来提升其整体质量,从而提高图书馆公众影响力的建构,为广大读者提供优质服务。图书馆公众影响力建构与品牌建设是图书馆建设的核心要素,应找准图书馆的品牌定位,了解读者与市场需求,拓展图书馆的服务目标与内容,找到图书馆公众影响力建构与品牌建设的发展道路。In recent years, public infuence construction and brand building have become the main direction of the development for the library. It is through the brand construction that the library can improve the overall quality, can enhance the construction of the public infuence, and can provide the frst-rate service to readers in a larger and wider range. Therefore, public infuence construction and brand building are the key elements for the construction of the library. In the construting process, we should identify the brand positioning, should understand the needs of the reader and the market, should expand the goal and content of the library service, and should fnd the right development path for the public infuence construction and brand building of the library.

关 键 词：图书馆 公众影响力 品牌建设 

分 类 号：G251.5[文化科学—图书馆学]