体育赛事对城市形象的影响与作用机理  

Research on the Influence and Mechanism of Sports Events on City Image

作　　者：江浩岚 杜梅[1] Jiang Haolan;Du Mei(Sport Economy Theory Research Institute of East China Universi-ty of Science and Technology,Shanghai 200237,China)

机构地区：[1]华东理工大学体育经济理论研究所,上海200237

出　　处：《体育科技文献通报》2018年第10期37-39,共3页Bulletin of Sport Science & Technology

基　　金：上海市人民政府发展研究中心上海公共经济与社会治理专项课题(项目编号:2017-YJ-N03);中央高校基本科研业务费(项目编号:222201522033)

摘　　要：为厘清体育赛事对城市形象的影响和作用机理,本文运用文献资料法、逻辑分析法对体育赛事、城市形象相关概念进行梳理,从硬件设施、经济发展、城市特色三个角度分析了体育赛事对城市形象的影响,并进一步从赛事选择、文化融合、品牌效应、经济发展四个维度分析了体育赛事塑造城市形象的作用机理,以期为帮助城市更好地利用资源,举办有助于城市发展和形象提升的体育赛事提供参考。To understand the influenee and meehanism of sports events on city image, the study uses the methods of literature analysis and logical analysis. On the basis of defining sports events and city image, the influences of sports events on city image are analyzed from three perspectives, namely hard facilities, economic development and city feature. Further more, the author presents the impact mechanism from four dimensions including events selection, culture melting, brand effects and economic development. Hopefully, the study can provide references for cities to take good use of their resources to host sports events that will be helpful to city development and image improvement.

关 键 词：体育赛事 城市形象 影响 机理 

分 类 号：G811.13[文化科学—体育学]