经济转型背景下山西体育旅游产业发展战略研究  

The Research of Sports Tourism Industry Development Strategy in Shanxi province under the Background of Economic Transition

作　　者：张大力[1] 张璇 薛颂东 ZHANG Da-li;ZHNAG Xuan;XUE Song-dong(School of Physical Education,Taiyuan University of Science and Technology,Taiyuan,Shanxi 030024,China;School of Economies and Menagement,Taiyuan University of Science and Technology,Taiyuan,Shanxi 030024,China)

机构地区：[1]太原科技大学体育学院,山西太原030024 [2]太原科技大学经济管理学院,山西太原030024

出　　处：《体育研究与教育》2018年第4期30-35,共6页Sports Research and Education

基　　金：山西省社科联重点课题(SSKLZDKT2017080)

摘　　要：山西拥有大量的旅游资源,适合发展体育旅游产业的实际,笔者采用问卷调查、实地考察等方法,研究了山西体育旅游发展现状。通过PEST和SWOT战略理论工具分析了山西体育旅游产业的政治、经济、社会、技术等环境因素,归纳了行业优势劣势、机遇挑战。结果表明:山西自然生态旅游资源适合开展登山、滑雪、漂流、低空体育旅游项目,具有红色内涵和晋商文化内涵的人文体育旅游资源更显特色。Using the methods of questionnaire, field research, studying the development status of Shanxi sports tourism, the paper analyzes the political, economic, social and technological and other environmental factors of Shanxi sports tourism industry through PEST and SWOT strategy theory tools. The results show that the natural eco-tourism resources of Shanxi province are suitable for mountaineering, skiing, and drifting and low-altitude sports tourism events and events with human sports tourism resources with Red connotation and culture of Shanxi merchants.

关 键 词：经济转型 体育旅游 资源型经济 

分 类 号：G80-052[文化科学—运动人体科学]