微信公众平台在高校研究生招生中的实践与思考——以南京农业大学为例  

The Practice and thoughtsof using WeChat Official Platform in Graduate Enrollment:Taking Nanjing Agricultural University as an Example

作　　者：高婵 周孜[1] 赵晨 

机构地区：[1]南京农业大学,江苏南京210095

出　　处：《中国农业教育》2018年第4期36-40,共5页China Agricultural Education

摘　　要：随着互联网和智能移动设备的飞速发展和普及,微信公众平台已逐渐取代其他自媒体成为各大高校对外宣传的有效官方平台。文章介绍了"南农研招"微信公众平台的发展概况,并与其他高校研招公众号进行了对比,总结了"南农研招"运营过程中存在的问题有:功能定位单一、个性化不鲜明、运营人手有限。分析原因后,文章提出有必要从打造特色、拓宽宣传渠道、分工协作等方面出台措施,从而不断改善平台的运营效果。With the rapid development and popularization of the Internet and smart mobile devices,WeChat official platform has gradually replaced other media as an effective official platform for university publicity. This paper starts from the development situation of WeChat public platform of"NJAUYZB"and comparison with other public accounts of other universities,and summarizes the pressing problems in practice,in order to explore its future development and seek effective ways of information publicity.

关 键 词：微信公众号 “南农研招” 信息传播 运营效果 

分 类 号：G64[文化科学—高等教育学]