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机构地区:[1]华南理工大学公共管理学院,广东广州510641 [2]华南理工大学工商管理学院,广东广州510641
出 处:《新闻大学》2018年第4期86-97,共12页Journalism Research
基 金:国家社科基金年度一般项目"伦理学视野下新媒体影像传播的社会伦理问题及其道德规制研究"(13BXW039);中央高校基本科研业务费资助项目"新媒体语境下组织传播力及其形象构建研究"(X2D12)
摘 要:进入21世纪以来,国内组织传播研究循序渐进迈开了本土化步伐。基于中文核心期刊的953篇文献,运用Citespace V分析工具,本文分析了国内组织传播研究的知识图谱,并对新世纪来国内组织传播研究的主要特点、存在问题、前沿主题及研究趋势进行描述分析。结果显示,国内组织传播研究已经形成"实用主义和功能主义为导向"、定性分析法成为主流、本土化倾向强化等研究特点,但本土理论创新匮乏、新型组织研究乏力,以及研究内容滞后、取向狭窄、方法单一、范式陈旧等问题凸显。国内组织传播研究呈现以下趋势:在"互联网+组织"的推动下,国内组织传播理论不断创新发展;大数据背景下组织传播研究方法趋向实证化,呈现跨学科交融性;研究视野由"技术性""功能性"主导的微观视野转向"人文性""形象性"主导的宏观视野;随着传播技术的发展普及与国家发展战略的实施,各种新型组织传播研究日益受到重视。Since the twenty-first century,Studies of domestic organization communicationhas taken a gradual step toward localization.Based on 953 documents published on core journals,this paper analyzes the knowledge map of domestic organizations'communication studiesusing analysis tool of citespace V,and describes the main characteristics,existing problems,frontier topics and trends of domestic organizations'communication studies in the new century.The results show that studies of domestic organizations'communication has formed several features,such as Pragmatism and functionalism,mainstream of qualitative analysis,intensification of localization,and so on.However,the problem is highlighted,such as lacking of indigenous theoretical innovation,weakness of researching on new organizations,outdated content,narrow orientation,a single method,the old paradigm and other issues.Studies of domestic organizations shows several trends.Studies of domestic organization communication shows four trends:"Internet+organization"will promote the theoretical innovation of organizational communication;Drivend by large data,research method of organizational communication tends to be empirical,formed blend characteristics of interdisciplinary;vision of studies is shifted from micro-vision of"technical"and"functional"to macro-vision of"Humanity"and"image";With the popularization of the dissemination of technology and the implementation of national development strategy,studies of various new types of organizations are gaining more and more attention.
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